Scotch Naturals was a website redesign for my Interface Design course. Our focus for this website was to be able to easily access information as a user, while still making it visually appealing and not take away from the product itself. We wanted the user to be able to create a profile by signing up, have the ability to save liked colors, find a location close to them and to browse efficiently.
Next Big Sound - Advertising Campaign
Launched in 2009, Next Big Sound is a data analytics company and is the leading provider of online music analytics and insights tracking hundreds of thousands of artist around the world. As a part of Pandora and Spotify, they deliver powerful analytic tools used by music makers, label makers and marketers looking for data insights about artists and their fans.
My intent with the campaign is to bring insight to the connection between music and social media, and the impact that it has on society and the future of an artist. Stressing the change in the way things are done now, because social media and streams are the impending future.
American Advertising Awards - Region 8 (Gold & Best of Design)
Next Big Sound Commercial
Contemporary Dutch Design - Secret Garden
Thirteen students from the University of Wisconsin-Stout were led by Alex DeArmond and Vadim Gershman through Holland and Belgium. During this course we learned a lot about the niche of Dutch Contemporary Design and the mentality of the Werkplaats Typographie. As an outcome for the course, all thirteen designers have three projects both group and individual that we will be combining into a joint publication
Sea Minerals - Product Redesign
Sea Minerals was a product redesign of Olde Thompson Mediterranean Sea Salt. Olde Thompson was originally started in 1944 as The George S. Thompson Company and is now the largest manufacturer of salt and pepper mills in the world. For the project we were to focus on not only the aesthetics but the usability of the container.
While at Leo Burnett, I got a chance to work with the wonderful Jell-O. Here are some samples!
Executive Creative Director: Mylene Pollock
Associate Creative Directors: Stephanie Simpson & Dave Derrick